Apple - EssentialMac.co.uk
I really didn’t care for those “shouting” Apple adverts. For me it felt almost crass when compared to the svelte smoothness and class of previous adverts. Thankfully Apple’s marketing department has calmed down a little more now with “Every Day” iPhone Commercial focusing on …
“What do we do about the press? I mean the Wall Street Journal reporters get up in the morning, sell Apple short and then go write stories about us and it’s clear it’s a perception versus reality problem. They don’t know shit about operating systems they don’t know anything about tools, they don’t know what’s going on in the future they don’t know that we’re building icebergs and that you build them from the bottom-up”
There isn’t that much in the way of details about “jOBS” the film about the late Apple founder, Steve Jobs but its been announced that first airings will show at the Sundance Festival in April. Oh and did we mention that a favorite of ours, James Woods, has also been cast
Apple airs “Do Not Disturb” ad with Venus and Serena Williams but the timing is a little unfortunate. With the Do Not Disturb bug loitering around and a “fix” expected shortly you can only help but laugh at the timing
Apple’s 12 days of Christmas free movies, apps and other offerings to those of us with iOS devices. To get your daily freebie all you need to do is grab the app from the and I’d recommend leaving on push notifications to get alerted when the next freebie lands.
Day 1 : Holiday Gift – Single – Maroon 5
Moves Like Jagger (feat. Christina Aguilera) [Soul Seekerz Club Mix]
One More Night (Cutmore Club Mix)
Video : Moves Like Jagger (The Making Of)
Day 2 : Score! Classic Goals – First Touch
Have you got what it takes to score the match winning goal? Recreate your favourite goals from the past 4 decades in this unique football based puzzle game! Football fan or not, this app will keep you entertained for hours!
Day 3 : A Study In Pink – Sherlock, Series 1
A woman in pink lies dead in a derelict house. She is the fourth in a series of seemingly impossible suicides. DI Lestrade is the best Scotland Yard has got, but even he knows that there’s only one man who can help. Elsewhere in London, a war hero, invalided home from Afghanistan, meets a strange but charismatic genius who is looking for a flatmate; Dr John Watson and Sherlock Holmes are meeting for the first time.
Day 4 : Rachel’s Holiday – Marian Keyes
Here’s Rachel Walsh, twenty-seven and the miserable owner of size 8 feet. She has regular congress with Luke Costello, a man who wears his leather trousers tight. And she’s fond – some might say too fond – of recreational drugs. Until she finds herself being frogmarched to the Cloisters – Dublin’s answer to the Betty Ford Clinic. She’s outraged. Surely she’s not thin enough to be an addict? Heartsick and Luke-sick, she seeks redemption in the shape of Chris, a Man with a Past. A man who might be more trouble than he’s worth.
Day 5 : iTunes Festival 2012: Holiday Gift – Single – Ed Sheeran
Flame-haired singer/songwriter, beatboxer, and guitarist Ed Sheeran’s eclectic blend of acoustic pop, folk, and hip-hop has been championed by everyone from the underground grime scene to American Oscar winners. Born in Halifax, West Yorkshire, England in 1991, Sheeran released his first EP, The Orange Room, while still at school, and his first two albums, his self-titled debut and Want Some, by the age of 16.
Day 6 : Sonic Jump™ – SEGA The original platform jumper is back as Sonic leaps up an all new vertically challenging adventure in stunning HD graphics! Play as Sonic or his friends leaping through familiar and new Sonic worlds to battle Dr. Eggman, as you tilt and tap your way through fixed Story levels and Arcade infinite modes. Available for iPhone®, iPod® touch, iPad® and iPad® mini – take to the sky!
Day 7 : Toy Story Toons – Pixar Short Films (couldn’t find a link for this, sorry)
Day 8 : The Pillars of the Earth – Ken Follett
The Pillars of the Earth tells the story of Philip, prior of Kingsbridge, a devout and resourceful monk driven to build the greatest Gothic cathedral the world has known . . . of Tom, the mason who becomes his architect – a man divided in his soul . . . of the beautiful, elusive Lady Aliena, haunted by a secret shame . . . and of a struggle between good and evil that will turn church against state, and brother against brother.
Day 9 : The xxmas -EP – The xx
Atmospheric English indie pop group the xx formed in London in 2008 around the talents of Romy Madley Croft, Oliver Sim, Baria Qureshi, and Jamie Smith, when the bandmembers were still in high school. Captivating and cool, the group cites influences that run the gamut from R&B (Aaliyah and Rihanna) to classic alternative rock (the Cure and the Pixies).
Apple doing adverts in only the way the Fruity Cupertino company can do. This time it’s the iPad and iPad mini getting the treatment along with a touch of FaceTime. The advert doesn’t even mention what those products are instead, only something Apple can get away with.
Bit of an odd update this one as this iOS release is only for the iPhone 5 and the iPad mini devices only. According to Apple the update “fixes a bug that could impact Wi-Fi.” Direct download links included